Marketing management, second edition, [by] Peter R. Dickson



Marketing management

Type of Work:
Sound recording and non-dramatic text
Registration Number / Date:
SRu000043908 / 1982-10-22
Date of Creation:
1981
Title:
Marketing management / Burton H. Marcus.
Description:
6 sound cassettes + 1 contents sheet (1 p.)
Copyright Claimant:
University of Southern California, School of Business, Flex Ed Program
Authorship on Application:
entire text and sound recording: University of Southern California, employer for hire of Burton H. Marcus.
Names:
Burton H. Marcus
University of Southern California, LosAngeles

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University of Southern California, LosAngeles. School of Business. Flex Ed Program (4 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004340884 / 1996-08-05
Date of Publication:
June 5, 1996
Date of Creation:
1996
Title:
Marketing management : GS 823 study guide supplement for examinations from July 1, 1996, through December 31, 1997.
Application Title:
Marketing management of services : GS 823 study guide, July 1, 1993 edition.
Basis of Claim:
New Matter: editing, rev. compilation.
Previous Registration:
Prev. reg. 1993, TX 3-582-568.
Description:
Sheets.
Variant title:
Marketing management : GS 823 study guide supplement for examinations from July 1, 1996, through December 31, 1997
Other Title:
Richard D. Irwin Graduate School of Management
Marketing management of services : GS 823 study guide, July 1, 1993 edition
Copyright Claimant:
American College (Bryn Mawr, PA)
Notes:
At head of ti.: Richard D. Irwin Graduate School of Management.
Names:
American College (Bryn Mawr, PA) (279 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004386782 / 1996-10-16
Date of Publication:
July 24, 1996
Date of Creation:
1995
Title:
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Edition:
9th ed.
Basis of Claim:
New Matter: additions, revisions.
Previous Registration:
Prev. reg. 1994, TX 3-618-735.
Series:
The Prentice Hall international series in marketing
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1997.
Description:
789 p.
Other Title:
The Prentice Hall international series in marketing
International series in marketing
Copyright Claimant:
Prentice-Hall, Inc., Simon & Schuster/a Viacom company
Names:
Philip Kotler (47 documents)
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Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004445525 / 1997-01-15
Date of Publication:
November 5, 1996
Date of Creation:
1996
Title:
Marketing management / Peter R. Dickson.
Edition:
2nd ed.
Basis of Claim:
New Matter: editorial revision & additional text.
Previous Registration:
Prev. reg. 1993, TX 3-790-419.
Imprint:
Fort Worth : Dryden Press, c1997.
Description:
813 p.
Copyright Claimant:
Harcourt Brace & Company
Names:
Peter R. Dickson (6 documents)
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Harcourt Brace & Company (3599 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004478935 / 1997-02-13
Date of Publication:
July 24, 1996
Date of Creation:
1995
Title:
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Edition:
9th ed.
Basis of Claim:
New Matter: new & rev. material added.
Previous Registration:
Prev. reg. 1994, TX 3-618-735.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1997.
Description:
789 p.
Copyright Claimant:
Prentice-Hall, Inc., Simon & Schuster/a Viacom Company
Names:
Philip Kotler (47 documents)
example document: Marketing
Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004488666 / 1997-02-27
Date of Publication:
December 19, 1996
Date of Creation:
1996
Title:
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Edition:
6th ed.
Basis of Claim:
New Matter: editorial revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
New York : McGraw-Hill, c1997.
Description:
463 p.
Variant title:
Marketing management : strategies and programs
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Joseph P. Guiltinan (9 documents)
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Gordon W. Paul (8 documents)
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Thomas J. Madden

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McGraw-Hill Companies, Inc. (7213 documents)
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Marketing management for the hospitality industry

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004534572 / 1997-05-07
Date of Publication:
March 24, 1997
Date of Creation:
1996
Title:
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
Basis of Claim:
New Matter: entire text new, except prev. pub. textual material & data used with permission.
Previous Registration:
Appl. states US Copyright is not claimed in any material taken from US government sources.
Imprint:
New York : J. Wiley, c1997.
Description:
530 p.
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Allen Z. Reich 1948-
John Wiley & Sons, Inc. (8450 documents)
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Marketing management, second edition, [by] Peter R. Dickson

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004540315 / 1997-06-23
Date of Publication:
January 13, 1997
Date of Creation:
1996
Title:
Marketing management, second edition, [by] Peter R. Dickson : test bank / David E. Hartman.
Basis of Claim:
New Matter: revisions & additional text.
Description:
267 p.
Variant title:
Marketing management, second edition
Copyright Claimant:
Harcourt Brace & Company (employer for hire)
Names:
Peter R. Dickson (6 documents)
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David E. Hartman (6 documents)
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Harcourt Brace & Company (3599 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004678915 / 1997-11-28
Date of Publication:
September 15, 1997
Date of Creation:
1997
Title:
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker Jr., Jean-Claude Larreche.
Edition:
3rd ed., International ed.
Basis of Claim:
New Matter: additions & editorial revisions.
Previous Registration:
Prev. reg.
Imprint:
Boston : Irwin/McGraw-Hill, c1998.
Description:
547 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Boyd, Harper W., Jr. (24 documents)
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Orville C. Jr. Walker
Jean-Claude Larreche (9 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004681096 / 1997-11-20
Date of Publication:
September 15, 1997
Date of Creation:
1997
Title:
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Edition:
5th ed.
Basis of Claim:
New Matter: editorial revisions & new & rev. material.
Previous Registration:
Prev. reg.
Imprint:
Boston : Irwin/McGraw-Hill, c1998.
Description:
944 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
J. Paul Peter (53 documents)
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Donnelly, James H., Jr. (73 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004696762 / 1998-01-22
Date of Publication:
January 8, 1998
Date of Creation:
1997
Title:
Marketing management / Richard P. Bagozzi, Jose Antonio Rosa, Kirti Sawhney Celly, Francisco Coronel.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1998.
Description:
718 p.
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster Company
Names:
Richard P. Bagozzi (2 documents)
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Jose Antonio Rosa
Kirti Sawhney Celly
Francisco Coronel
Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004731974 / 1998-02-05
Date of Publication:
January 8, 1997
Date of Creation:
1997
Title:
Marketing management / Richard P. Bagozzi, Jose Antonio Rosa, Kirti Sawhney Celly, Francisco Coronel.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1998.
Description:
718 p.
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster company
Names:
Richard P. Bagozzi (2 documents)
example document: Principles of marketing
Jose Antonio Rosa
Kirti Sawhney Celly
Francisco Coronel
Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005029778 / 1999-08-17
Date of Publication:
July 29, 1999
Date of Creation:
1999
Title:
Marketing management : M26 / written by Barbara Main.
Series:
Management enrichment training program
MERIT
Imprint:
Dubuque : Kendall/Hunt Pub. Co., c1999.
Description:
117 p.
Variant title:
Marketing management : M26
Other Title:
Management enrichment training program
MERIT
Copyright Claimant:
Credit Union National Association, Inc. (employer for hire)
Names:
Barbara Main
Credit Union National Association, Inc. (276 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005064805 / 1999-10-04
Date of Publication:
July 22, 1999
Date of Creation:
1999
Title:
Marketing management / Philip Kotler.
Edition:
Millennium ed.
Basis of Claim:
New Matter: updated and new material added.
Previous Registration:
Prev. reg. 1997, TX 4-478-935.
Series:
The Prentice Hall international series in marketing
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2000.
Description:
718 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Philip Kotler (47 documents)
example document: Marketing management: analysis, planning, and control
Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005068553 / 1999-10-04
Date of Publication:
August 5, 1999
Date of Creation:
1999
Title:
Marketing management / Russell S. Winer.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2000.
Description:
551 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Russell S. Winer (17 documents)
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Prentice-Hall, Inc. (10137 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005149113 / 2000-08-01
Date of Publication:
May 26, 2000
Date of Creation:
2000
Title:
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Application Title:
Marketing management knowledge and skills.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw-Hill, c2001.
Description:
876 p.
Other Title:
Marketing management knowledge and skills
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
J. Paul Peter (53 documents)
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Donnelly, James H., Jr. (73 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005152450 / 2000-03-07
Date of Publication:
December 21, 1999
Date of Creation:
1999
Title:
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Edition:
7th ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg, 1995, TX 4-055-761.
Imprint:
New York : J. Wiley, c2000.
Description:
707 p.
Variant title:
Marketing management : text and cases
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Douglas J. Dalrymple (6 documents)
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Leonard J. Parsons (4 documents)
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Marketing management support systems

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005207708 / 2000-05-09
Date of Publication:
April 14, 2000
Date of Creation:
2000
Title:
Marketing management support systems : principles, tools and implementation / Berend Wierenga, Gerrit VanBruggen.
Series:
International series in quantitative marketing
Imprint:
Boston : Kluwer Academic Publishers, c2000.
Description:
341 p.
Other Title:
International series in quantitative marketing
Copyright Claimant:
Kluwer Academic Publishers
Names:
Berend Wierenga
Gerrit VanBruggen
Gerritt Va Bruggen
Kluwer Academic Publishers (1029 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005217084 / 2000-05-15
Date of Publication:
March 20, 2000
Date of Creation:
2000
Title:
Marketing management : leader's guide : management enrichment training program.
Description:
79 p.
Variant title:
Marketing management : leader's guide : management enrichment training program.
Copyright Claimant:
Credit Union National Association, Inc.
Names:
Credit Union National Association, Inc. (276 documents)
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Marketing management in the 21st century

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005323181 / 2001-01-03
Date of Publication:
October 18, 2000
Date of Creation:
2000
Title:
Marketing management in the 21st century / Noel Capon, James M. Hulbert.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2001 [2000]
Description:
635 p.
Copyright Claimant:
Prentice Hall, Inc.
Names:
Noel Capon

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James M. Hulbert
Prentice Hall, Inc. (1339 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005347810 / 2001-02-27
Date of Publication:
February 10, 1997
Date of Creation:
1996
Title:
Marketing management : instructor's manual / Peter R. Dickson.
Edition:
2nd ed.
Basis of Claim:
New Matter: additions & editorial revision.
Previous Registration:
Prev. reg. 1994, TX 3-782-948.
Imprint:
Fort Worth : Dryden Press, c1997.
Description:
1 v.
Variant title:
Marketing management : instructor's manual
Copyright Claimant:
Harcourt, Inc.
Names:
Peter R. Dickson
Harcourt, Inc. (2396 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005490955 / 2001-12-06
Date of Publication:
August 31, 2001
Date of Creation:
2001
Title:
Marketing management : text and cases / Robert J. Dolan.
Imprint:
Boston : McGraw-Hill, c2002.
Description:
498 p.
Variant title:
Marketing management : text and cases
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Robert J. Dolan

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McGraw-Hill Companies, Inc. (7213 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005563569 / 2002-07-01
Date of Publication:
May 15, 2002
Date of Creation:
2001
Title:
Marketing management / Philip Kotler.
Edition:
11th ed.
Basis of Claim:
New Matter: rev., updated and expanded.
Previous Registration:
Prev. reg. 1999, TX 5-064-805.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2003.
Description:
1 v.
Copyright Claimant:
Pearson Education, Inc.
Names:
Philip Kotler (47 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005716988 / 2003-03-03
Date of Publication:
January 1, 2003
Date of Creation:
2003
Title:
Marketing management : marketing concepts from contemporary business media / edited by Harold M. Kalkstein.
Edition:
5th ed.
Basis of Claim:
New Matter: additional material.
Description:
161 p.
Variant title:
Marketing management : marketing concepts from contemporary business media
Copyright Claimant:
Harold M. Kalkstein, 1949-
Names:
Harold M. Kalkstein 1949-

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005801357 / 2003-07-29
Date of Publication:
May 19, 2003
Date of Creation:
2002
Title:
Marketing management / Russell S. Winer.
Edition:
2nd ed.
Basis of Claim:
New Matter: updated & rev.
Previous Registration:
Prev. reg. 1999, TX 5-068-553.
Imprint:
Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
Description:
481 p.
Copyright Claimant:
Pearson Education, Inc.
Names:
Russell S. Winer (17 documents)
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Pearson Education, Inc. (5673 documents)
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Marketing management of financial services

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005885531 / 2004-01-21
Date of Publication:
October 1, 2003
Date of Creation:
2003
Title:
Marketing management of financial services : HS 387 : study guide for examinations from October 1, 2003 through September 30, 2004.
Application Title:
HS387 study guide for examinations from October 1, 2003 through September 30, 2004: marketing management of financial services.
Basis of Claim:
New Matter: additional text.
Description:
Sheets.
Other Title:
HS387 study guide for examinations from October 1, 2003 through September 30, 2004: marketing management of financial
Copyright Claimant:
American College (Bryn Mawr)
Names:
American College (Bryn Mawr) (8 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006415727 / 2006-08-08
Date of Publication:
May 26, 2006
Date of Creation:
2005
Title:
Marketing management.
Edition:
3rd ed.
Basis of Claim:
New Matter: revisions & updating.
Previous Registration:
Prev. reg. 2003, TX 5-801-357.
Copyright Note:
Cataloged from appl. only.
Copyright Claimant:
Pearson Education, Inc.
Authorship on Application:
Russell S. Winer.
Names:
Russell S. Winer (17 documents)
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Pearson Education, Inc. (5673 documents)
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Marketing management in human services

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000046759 / 1980-06-24
Date of Creation:
1980
Title:
Marketing management in human services : marketing audit of a consultation education mental health project / by Donna Renee Wright.
Description:
Sheets (79 p.)
Copyright Claimant:
Donna R. Wright
Names:
Donna Renee Wright 1956-

Marketing management system

Type of Work:
Machine-readable work or computer program
Registration Number / Date:
TXu000238689 / 1986-05-09
Date of Creation:
1986
Title:
Marketing management system : prev. or alternative ti., Charter marketing management system.
Other Title:
Charter marketing management system
Copyright Claimant:
Neil E. Aronov
Notes:
Cataloged from appl.
Authorship on Application:
computer program: Neil E. Aronov.
Names:
Neil E. Aronov 1948-

Marketing management (MM522): curriculum guide

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000496416 / 1991-11-19
Date of Creation:
1990
Title:
Marketing management (MM522): curriculum guide.
Application Title:
Keller Graduate School of Management: marketing management (MM522)
Copyright Claimant:
Keller Graduate School of Management, Inc.
Names:
Keller Graduate School of Management, Inc. (12 documents)
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